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TIK TOK X SUPERDRUG
CLIENT
Superdrug
CATEGORY
Event, Social Media, Campaign, Print
BRIEF
In collaboration with TikTok and Superdrug we were asked to create an interactive challenge-based show exclusive for TikTok Live.
The live event needed to showcase Superdrug products in 9 challenges for a chance to win £1,000 worth of points.
WHAT WE DID
We worked closely with Tik Tok's in house creative agency to design a game show format that would feel at home on any primetime network.
We then brought together all the elements of a 'shiny floor' gameshow including games producers, set designers, 3d gfx and live broadcast teams.
Planning was key when it was time to go live. Our team of presenters, influencers and crew were fully prepared for Superdrug's first live "supershow".
RESULT
The show was streamed to the Superdrug official TikTok channel, as well as distributed by TikTok to the influencers’ global accounts.
The creative team designed interactive challenges for participants to engage in, with time constraints, blindfolds, moving props and mannequins.
The host, Ash Holme, and judges were the glue of the show, making it dynamic and fun to watch.
Across the 60mins of live stream we reached a global audience of over 36 million.
