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STAND UP TO CANCER
Now Or Never has so far helped raise over137 Million Pounds
CLIENT
Cancer Research UK
AGENCY
C4 Creative
CATEGORY
National & Social Campaign
BRIEF
To make content with vulnerable contributors during a highly traumatic time in their lives and build trust with them in order to tell their story with truth and respect. To carefully craft the editorial that ultimately leads to action and donations.
WHAT WE DID
Our method has always been the same: to exercise sensitivity and empathy in abundance.
We are proud to say our films emotionally resonate with audiences and inspire action.
RESULT
"The first thing to say about Stand Up to Cancer is that it has featured some of the most beautiful and affecting films you'll see on television".
- Ally Ross, The Sun.
To date, the donation films have helped raise over One Hundred and Thirty Seven Million Pounds.
UGC
Powerful, authentic stories curated by you.
INTERACTIVE, SOCIAL & CONTENT
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